Promoting the French Art de Vivre

As a contributor to Forbes France, IMERSE conducts exclusive interviews with French leaders and entrepreneurs in the field of the art de vivre.


We write about their luxury brands, their heritage, their brand development, their business activities, and their unique savoir-faire.


All our 42 articles are published on Forbes France and are available at the following link:

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The Château de Vaux-le-Vicomte Continues Writing Its History through Virtual Encounters with the French Grand Siècle

The most beautiful and luxurious private residence in France, the Château de Vaux-le-Vicomte, constructed for Nicolas Fouquet in the seventeenth century, is reinventing itself to better highlight ...


The Clarence: French Art de Vivre in All Its Glory

His Royal Highness Prince Robert of Luxembourg has created an immersive experience of the unique realm of his large Bordeaux estate within a magnificent, luxurious private mansion in Paris by estab...

The Château de Chantilly: The Mystery of the Rose Diamond and La Joconde Nue (The Naked Mona Lisa)

This well-preserved residence is home to the flawless treasures of a nineteenth-century prince, Henri d’Orléans, Duke of Aumale, son of King Louis-Philippe I. After the course of his destiny change...

Lorenz Bäumer,The Little Prince of High Jewelry Creates Masterpieces that Say “I Love You”

After beating the biggest names in jewelry in an anonymous competition organized by the Prince’s Palace, Lorenz Bäumer created the tiara that Charlene Wittstock wore on the day of her marriage to H...

How the Luxury Brand Baccarat Turned Things Around: “It Goes Beyond a Piece of Crystalware”

As a devotee of the values of French art de vivre and its ambassadors, Christian Razel attended a “Dandy & Plumes Party” in Baccarat’s luxurious hôtel particulier (private mansion) in Paris. He...